A well thought out PWP gives that person, group, or company the chance to really show off who they are or what they're trying to sell, and let's them take ownership for what goes on their PWP. A good PWP can be both professional and personal. Adding a bit of a personal touch attracts more of an audience, and keeping the layout and information to the point will only keep a visitor coming back for more. Another bonus that seems to attract today's PWP visitors are images, this will be something I'll have to work on.
I'm hooked already!